//American Airlines Logo

As we observed in class, American Airlines has merged with United. With that they created a new logo.

The new logo has a more futuristic look to it. Now we are all used to the original America Airlines logo. When you see it, you definitely know which airline it is. I do, but I don't like it at the same time if that makes sense. The symbol looks like the tail of a plane, which is pretty interesting. Another thing is the colors and how they fade it from light to a darker shade.

Now I am not the kind of person to stay with the past, but the past logo was enough for me. It was simple and appealing. The eagle in the middle, with initials and the colors. Yes the colors are pretty dull, but you remembered. When you seen AA, you knew what it stood for. Nice and simple. Not too much, because, well in my opinion that too much can lose attention.

to

But who really judges an airline by its logo to fly?

//Michael Bierut

I was not as busy as I expected today, so I decided to do some research on graphics designers over the time. One that stood out to me was Michael Bierut. I have no clue why, but I decided to do some light research.  Bierut was born in Cleveland, Ohio (1957). He moved on to study at the University of Cincinnati’s College of Design, Architecture, Art and Planning. Michael Bierut's actual career as a designer for Massimo Vignelli started in the 1980s. 

For 10 years from there he ended up becoming a partner at Pentagram in 1990.

Bierut is also an advocate for writing books on design, and as a co-founder of Design Observer as well as a teacher and lecturer all over the world. 

According to his Pentagram online biography: Bierut "is responsible for leading a team of graphic designers who create identity design, environmental graphic design and editorial design solutions".

He prides himself not on being creative, but on being a problem solver and suggests to other designers to remember who and what they are creating their artwork for. The works of Bierut are in permanent collections of museums all over the world in several countries including: the United States, Germany and Switzerland. Some of his clients consists of: Walt Disney, United Airlines, Motorola, the New York Jets, the Rock and Roll Hall of Fame.