Monday, February 4, 2013

//Michael Bierut



I was not as busy as I expected today, so I decided to do some research on graphics designers over the time. One that stood out to me was Michael Bierut. I have no clue why, but I decided to do some light research.  Bierut was born in Cleveland, Ohio (1957). He moved on to study at the University of Cincinnati’s College of Design, Architecture, Art and Planning. Michael Bierut's actual career as a designer for Massimo Vignelli started in the 1980s. 
For 10 years from there he ended up becoming a partner at Pentagram in 1990.
Bierut is also an advocate for writing books on design, and as a co-founder of Design Observer as well as a teacher and lecturer all over the world. 

According to his Pentagram online biography: Bierut "is responsible for leading a team of graphic designers who create identity design, environmental graphic design and editorial design solutions".


He prides himself not on being creative, but on being a problem solver and suggests to other designers to remember who and what they are creating their artwork for. The works of Bierut are in permanent collections of museums all over the world in several countries including: the United States, Germany and Switzerland. Some of his clients consists of: Walt Disney, United Airlines, Motorola, the New York Jets, the Rock and Roll Hall of Fame.

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