David
Carson, born September 8, 1955 in Corpus Christi, Texas, is
American graphic designer, whose unconventional style
revolutionized visual communication in the 1990s. Carson came to
graphic design relatively late in life.
Carson
started designing in the 80s with no formal schooling in the field
and has since focused heavily on typography and photography. His work
became well-known in the late 80s and early 90s through skateboarding
and surfing magazines. Later, he started Ray Gun Magazine, a
lifestyle and music magazine, and went on to start his own design
firm, David Carson Design. Carson has written and co-authored a
handful of books characterizing design trends.
He continues to be
active in the surfing community. Clients include Quiksilver, Suicide
Girls, Samsung, Adidas, Nine Inch Nails, Pepsi, and Toyota.
Although he produced only six issues before the journal folded, his
work there earned him more than 150 design awards. By that time,
Carson’s work had caught the eye of Marvin Scott Jarrett, publisher
of the alternative-music magazine Ray
Gun,
and he hired Carson as art director in 1992. Over the next three
years, with the help of Carson’s radical design vision, Ray
Gun’s
circulation tripled. Because Carson’s work clearly appealed to a
youthful readership, corporations such as Nike and Levi Strauss &
Co. commissioned him to design print ads, and he also
began directing television commercials.
After
leaving Ray
Gun in
1995, Carson established David Carson Design, with offices in New
York City and San Diego, California. The firm was instantly
successful and attracted well-known, wealthy corporate clients. In
1995 Carson produced The
End of Print: The Graphic Design of David Carson (revised
edition issued in 2000 as The
End of Print: The Grafik Design of David Carson),
the first comprehensive collection of his distinctive graphic
imagery.
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