Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards and in magazines. Over the door of your favorite stores, websites, on mobile items and on gift certificates, on your favorite beverage and on your favorite books.
Graphic design to me is a combination of words and pictures, photographs and illustrations that, in order to succeed, demands critical thinking from the artist who can execute the elements so they all add up to something distinctive or perhaps memorable.
Design based in this understanding of the intended audience is highly successful. Trying to design without it is like trying to communicate without knowing the language of the listener.
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