“Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.”
It seems that Twitter has joined the ranks of Apple, Nike, Starbucks and Target in the club of companies that are so big that their brand is instantly recognizable without a single letter of text.
Interestingly enough, many of the illustrations that I can find of the original bird actually face to the left, though it seems Twitter played with facing him in either direction
The next step was to drop all that silly cartoon detail and revert to a silhouette look. During the process, the bird’s shape was streamlined. The feet were removed, the wings redrawn and the beak was made to be less awkwardly curved. Interestingly enough, in this step, the bird was made to look less like it was moving upwards, a step that would be reversed and taken to new heights in the next version.
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