Monday, May 6, 2013

History of the Apple Logo


Apple logos are everywhere, iPods, iMacs, iPhones, iPads and many other ‘i’ devices. The Apple logo is one of the best and most relevant logo ever. But it was not the same as it is now.

Currently we have a simple small bitten silver/white Apple logo. But at the very beginning it was totally different. The first logo which was Issac Newton sitting under the Apple tree. On the tree a single apple shines to show that it was the one that helped Newton discover gravity.
This was the first Apple logo which had Issac Newton sitting under the gravity discovering apple tree.  The first Apple logo was designed by  Ron Wayne. But this logo was replaced by the Apple rainbow logo very fast. A shining about to fall apple lies directly above his head


This famous logo was designed by  Rob Janoff in 1976. He presented with a lot of similar logos from which Steve Jobs selected this one. According to Steve Jobs biography the other logo was simple looking apple which Steve didn’t like saying it looked like a cheery. After this logo was kept Apple kept it’s slogan as “Byte into an Apple”.

After Steve Jobs returned to Apple in 1997 the rainbow Apple logo got replaced in 1998  by the blank, and the glass themed/white logo. Jonathan Ive is said to be the person who changed the logo to make it simple and clean. When the iMac was launched it came with the new logo.
Since then it used the new ones for advertising, packaging, products and replaced the rainbow totally. Monochrome logo were used from 1998 to 2003 while after that they finally used the glass themed version of the Apple logo which we see them in all the Apple devices.





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